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I acknowledge the Traditional Owners of the land where I work and live, the Turrbal and Jagera peoples. This serif font mixed with evocative swashes and ligatures will take you right back to the 70s style. This font has an extensive library of characters and options to experiment with. With over 270 discretionary ligatures, you'll be sure to find something that works.
What defined the colour palette of 1970s logos?
Tour 1970s classic home House PLR - Wallpaper*
Tour 1970s classic home House PLR.
Posted: Wed, 28 Jun 2023 07:00:00 GMT [source]
While always destined to make a comeback, we first saw the return of 80s pop culture in recent years with the creation of Netflix’s Stranger Things in 2017 – a show clearly inspired by 80’s pop culture. Now, there’s been a big increase in 80’s content as the style continues to infiltrate the zeitgeist. Bold, bright and beautiful, the 1960s brought color to the oftentimes drab remnants of 1950s culture. Ditching muted pastels and earth tones for bright neons, the use of color was a sign of rebellion as the Free Love and Flower Power movements took off. Bright colors are back in fashion this year, as more designers integrate vivid color and conventions of Psychedelic design. If you’re a 60s, 70s or 80s child at heart, you’ll be happy to know that retro design is alive and well!
The Popstone Groovy Logo Inspiration (OTF, TTF, WOFF)
While newspapers and magazines worked to make themselves more austere and minimalist, the ads going in them did the opposite. Advertising and marketing collateral went wild, either boasting vivid colors in Funkadelic color schemes or patterns or using simple black and white. Nature was, therefore, a tremendous driving force behind the common visual themes of the 70s, including flowers, mushrooms, sunsets, and earthy browns, reds, yellows, and greens. Many of these trends are a continuation of popular elements of psychedelic 1960s designs. Still, many 70s styles have also come into their own through the emergence of 70s rock, pop culture, the growth of advertising, and the beginning of mass-produced media.
gq 07 – A Quarterly Review of the Graphic Work, 1974
You can rediscover ideas from graphic design in the 70s to influence your own designs to create something memorable in 2019. Look at the artwork from the decade, whether its famous pieces that everyone recognizes or obscure designs that only graphic design nerds are interested in. Graphic designers today who want to take inspiration from the 1970s can find plenty of ideas. Whether you fancy posters, album artwork or advertisements in magazines, the 1970s offers fun, retro inspiration to get your creative juices flowing. Various cultural and design influences from around the world were important in graphic design in the 1970s. As the world became more global, different cultures influenced each other.
These warm hues evoked a sense of nostalgia and comfort, reminiscent of the peace movement and back-to-nature attitudes popular at the time. Eye-catching, bold logos tried to align brands with current and relevant trends. The phenomena of the 1970s ushered in an era of innovation that delivered memorable and stylistically distinct symbols.
Use of Famous Faces
The ribbon logo surpassed the Christian cross in international brand awareness. To recreate this style of illustration in your designs, it’s super easy to draw, edit, and combine rectangles, circles, polygons, straight lines, stars, and spirals using Vectornator’s Shape Tool. You can also transform digital Procreate sketches into vectors by simply importing your file into Vectornator.
Retro Design Trends: Rewind to the 60s and 70s Graphic Design
In the meantime, we’re looking back at some of our most popular pieces online. Other notable designs from the decade include the rainbow-striped beaver for the 1976 Vancouver Olympics and adverts from Apple, such as the Introducing Apple II advertisement from 1977. Even though the colors were bright, they were chosen to go well together, although some color choices pushed the barriers. In the decades since the Swoosh has come to represent the global powerhouse that is Nike. Its graceful curved lines evoke a sense of movement and flow that perfectly embodies athleticism.
From Austin's Armadillo World Headquarters to studios like Pentagram and Chermayeff & Geismar, creative hubs catalysed bold new styles and philosophies. Magazines like Emigre disseminated cutting-edge ideas from the postmodern, deconstructionist design wing. This highly fertile period's radical thinking and formal experimentation would provide the foundations for digital-era design. When Saville first started designing album covers, most followed a standard format – just a photo of the band members or a literal depiction of the album title. Saville broke the mould completely, using complex and sometimes cryptic imagery that perfectly encapsulated the feeling of the music within. For example, his stark cover for Joy Division's Unknown Pleasures shows pulsar waves from a radio telescope.
Back in the ’70s the books and magazines were on a pedestal as there was no internet and smartphones. Let’s dive into some great examples of 70s book designs and magazine covers that were popular back then. These trippy patterns appeared in the wallpapers, upholstery, and lampshades of ‘70s homes. But pattern was also huge in graphic design, and was often used as backgrounds in posters or to fill in simple motifs.
The ’70s was a great time for change and development in graphic design that led to more interesting design movements toward the end of the decade. There are many recognizable examples of graphic design that can provide inspiration for graphic designers today. One particular example is the NASA logo and the striped IBM logo, which replaced the solid version in 1972. Similarly, the simple, pared-down minimalism featured heavily in the 1970s remains a core principle in logo design.
All these things changed the world we currently live in, and as we can see, affected the design industry as well. As a dessert, we’ve decided to share with you a compilation of tv commercials from back in the days, when colored TVs started entering homes in the early 1970s. Did you know that it’s easy to create geometric patterns in Vectornator? Once you’ve designed your custom alphabet, you can use an app like iFontMaker to compile your characters into a font file that can be saved and used again later. There are many products and services in the market that cater to niche audiences with a preference for retro aesthetics. This is mainly observed in today’s modern aesthetics, especially in music.
To replicate the groovy vibe, here are some iconic 70s retro styles this year. This retro vibe design is seen popping up everywhere, from interior and graphic design to social media and pop culture. The 1970s was a great decade to try new things with graphic design and test different styles. Psychedelic and funky 70s style fonts weren't properly portrayed with your typical serif and sans serif, so designers started breaking the mold. They also had that 'look at me' quality that set them apart from normal ad campaigns. Moreover, the 1970s nurtured a dynamic design culture where numerous influential studios, publications, and collectives flourished.
Typography in the 1970s also developed due to the availability of typesetting technology. In this decade, typography was used to combined with photography to create attractive graphics. The Xerox machine exploded in popularity in the 70s, making it easier to copy posters and flyers. Punk rock took off as a social movement against the political happenings of the decade. Revolutionary graphics with an explosive combination of text highlight the fact that there were no limits for artists.
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